Nobody Wanted Our Money!
We were in
Washington DC last week for client meetings.
We elected to go to dinner at a well-known chain restaurant that has a
reputation for good food and service.
Our party arrived, middle of the
early afternoon, and the host told us that he could not accommodate us for at
least 2 hours. Whoa? What is going on? What happened?
Well, the host said that they only
had 2 servers on duty, they were overwhelmed and “he” elected not to seat any
more guests! Well, the restaurant is not
THAT GOOD that we were going to argue, we could see that there were many extra
tables, however, as we elected to dine elsewhere, our party talked about this
approach that the host used.
We had a better idea! Why not tell us that the restaurant was short
staffed, that service was slow, but the food was wonderful—and although the
service would not be up to par, he would be more than happy to provide us with
complimentary wine and crackers until our meal was ordered, prepared and
served! How hard could that be?
OK, alcohol is a big money maker in
the restaurant business. About 3 drinks
from the bottle pay for the bottle, at wholesale prices. The remaining 23 glasses are pure profit, at
$7-9/glass. It appeared to us even if everyone in our
party had 2 glasses and ate a whole box of crackers, the restaurant would still
more than make up for the slow service.
Interestingly, there were several in our party that do not consume
alcohol, but would have been just as happy with a cup of hot coffee and the
crackers.
Where was the manager? We wanted to know that question, however,
this is one time that because we elected to go elsewhere, there was no point in
trying to find someone to make an executive decision!!!
The bottom line result—loss of a
large party, several entrees, dessert and some alcohol. Seemed to us that nobody was doing the
thinking here in this restaurant.
What would you have done? Tell us, we are interested.